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'So, Why Art/ Creative Industry for Business & Entrepreneurship Culture?'

Written by Mike Petrakis.


Many organizations and professionals have used and using phrases like….Our quality services are a work of art, We are not creating products - We are creating Art, Artistic services etc. to highlight quality and innovation of their products, of their culture, or to promote their services, attract new audiences or even to show diversity.                                   

So, what about the art/creative industry in business, entrepreneurship, in the organizational culture, or at in the professional level, whether we want to develop creativity in an organization’s culture, (Whether it is Clan, Adhocracy, Market, Hierarchy, or…), furthermore when we want to innovate, develop collaboration, communicate, solve problems etc

Art/Creative Industry could develop new ways of approaching and behaving at work, resolving conflicts and problems. Increase the union - collaboration of employees with skills beyond the traditional in entrepreneurship such as accessibility, communication, for attracting new customers, creating new forms of company’s expression, as well for learning new environments where employees develop their content capabilities and activities.

Artists, great businessmen and entrepreneurs begin their work with intention and purpose. To establish more flow in their work, where the first step is to prioritize and focus on what is most important.  Devote their best thinking time for tasks that most need our creativity and focused attention and don’t allow interruptions.

Through art, we experience certain kinds of truth, including Emotional truth, cultural values, sensory experience, sense-making, and meaning-making.

Furthermore qualities such as seeing with new eyes, sensing and perceiving, mastery, finding beauty, meaning, elegance, rhythm, melody, harmony, and composition — can be applied to all aspects of our lives.

Habits of Artistic and Creative People

  • Prepare the ground for creativity
  • Live by/in Questions
  • Feed their brain by different/divergent sources
  • Express, Experiment, Explore, Execute and Expand
  • Always replenish their creative stock
  • The secret for liberating ourselves
  • Making connections.

Why art in Business?  Because art generate deep insight by going beyond rational-cognitive ways of knowing and providing new ways of understanding people's real lives experiences and views.

Art make us a cocktail-makers, how to use and mix everything, from ideas, elements, things, people etc and everything around us…


Has the success of transmitting to everyone the ability to search, experiment and plays an important role as an antidote to two very bad habits in business, such as trite behavior and cynicism.Art/ Creative Industry could bring and develop the passion, sincerity, insight, innovation and personality, bringing more philosophical approach and reaction to the things, to social issues and to our world.  

In the 1960s in Silicon Valley, companies—mostly industrial ones such as IBM, Bell Labs, and Hewlett-Packard—invited artists to spend months (and sometimes years) in their research centers, experimenting and collaborating on original artworks. And LACMA’s Art + Technology Lab is really a 2.0 version of a curatorial project that ran from 1967 to 1971

In the 50 years since those early experiments, tech corporations have so seamlessly constructed a culture of innovation that the artist-in-residence is now an uncontroversial—if not expected—feature of the landscape.

Many companies like Glaxosmith Kline, IBM, IKEA, Target, Samsung, Bang & Olufsen, Bell Labs, HP, LexisNexis, Intercontinental Hotels, Coca Cola, Pepsi etc are making arts based learning workshops to develop the culture inside their organizations.

In my opinion, organizations and entrepreneurs if they want to grow and modernize need to focus and develop their culture, where art/creative industry could have a significant role.

Peter Ferdinand Drucker - Management Consultant, Educator, Author

Yes, engaging Art/Creative Industry with business improves the personal effectiveness of our personality. It creates new models for how things could be different and push the spirit to explore more creative processes. Submits the inner range of everyone to use it, to have the mood to create new ideas, while leaving it open for a long time and spark our curiosity.Art has an impact in giving the motivation on a deeper direction for employees.

The training through the elements provided by art/creative industry connected to business, could help and significantly enhance key areas such as creativity, innovation, soft skills, Leadership and EQ & CQ development

What Art could teach us in Business and Entrepreneurship

  • One problem could have more than one solutions and one question more than one answers.
  • It shows us the many ways in which we can see and interpret the world.
  • It includes the adaptability of any problem, where it could change according to the circumstances and the opportunities.
  • Teach us that small differences can have great consequences.
  • Helps to discover the breadth and the variety of our character and to transfer it to our profession and workplac

Here I would like to make a statement, that as entrepreneurs, organizations and business in general have much to learn and receive not only theoretically also especially in practically level , by the art/creative industry for developing creativity, soft skills, leadership, innovation etc, so I believe that artists in nowadays should develop and evolve in contact and collaboration with our society, for the develop and promotion of their work  recognizing that they need to learn and master the elements of entrepreneurship if they want to become professionals in their field.

Anything could be art, anything could become product or service…

Qualities of Artful Making

  • Release. Freedom - accepting disputes• Collaboration and Integration.
  • Ensemble total - the overall quality that various people exhibit through co-operation, where something that cannot be done on its own is created.
  • Motivation and purpose.• Art is a creative game/play and unconscious connection.
  • Critical thinking approach.• Balance and adaptability..
  • Opened to accept, and receive. 

Some of the suggestions through my collaborations as a consultant and through my seminars which I use as a starting point for the organizations · 

  • Starting by asking clear, focusing, synoptical questions. 
  • Having empathy and controlled interaction.
  • Increasing knowledge of people is the key of innovation.
  • All learning they should know that has an emotional base. 
  • Deployment of learning sessions will increase knowledge retention.
  • Focused attention in fundamental to acquiring new knowledge.
  • Enhancing brain capacity supports learning.·  
  • Flexibility of the learning process must be accepted.·
  • Should demand and embrace diversity, also to be opened.

I’ll be glad to have a dialogue through my email

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‘From Adobe’s study about Creativity and… about Creativity’

Written by Mike Petrakis.


                                                                                                                                     Artwork: Andreas Gursky

Recently Adobe published a global research about creativity in the workplace, in the education system and our society.

Interviewing around 5.000 people, from USA, UK, Germany, France and Japan research shows that 8 in 10 people aim that unblocking creativity is essential for economic growth but a few people (only 1 in 4), could express and live their own potential.

More about the study’s results you could see on the photo below.

Also about creativity and our education system, I would like to provide a very significant study by George Land (Author, Speaker, Consultant, General Systems Scientist) in 1968, where he conducted a research to test the creativity of 1,600 children ranging in ages from three-to-five years old who were enrolled in a Head Start program. This was the same creativity test he devised for NASA to help select innovative engineers and scientists. The assessment worked so well he decided to try it on children.  He re-tested the same children at 10 years of age, and again at 15 years of age. The results were astounding.

  • Test results amongst 5 year olds: 98%
  • Test results amongst 10 year olds: 30%
  • Test results amongst 15 year olds: 12%
  • Same test given to 280,000 adults: 2%

Creativity at its highest point is to connect the IQ with EQ and both to work in balance.’

Many times the companies/organizations that I have collaborated and delivered seminars/courses for developing creativity inside their organization, think that creativity will <blossom>, without even having done any preparation, and will <sprout> by on its own.

As well with a 2 or 4 hours seminar, the behavior and function of people who have been thinking in the same way for years, will change at once and become immediately creative. Also the most funny situation is that there are trainers/educators who persuade the executives and the employees inside the organization that they will change - boost their way of thinking and functioning within a very short time. At that time we are talking about magicians or some people with divine qualities, but not of course educators...It is, in my opinion, a great mistake of delivering and performance. 

                                                                                                  Artwork: Wassily Kandinsky

 What is Creativity?

 ‘Creativity is marked by the ability or power to create or bring into existence, to invest with a new form, to produce through imaginative skill, to make or bring into existence something new’.

The important thing to remember is that creativity includes generating the idea or concept, as well as applying that idea and producing or manifesting the end product or result. Creativity and imagination is an integral part of being human and separates us from the other beings.

Every human being is capable of creative thought. We have creative abilities that often show up very early in life.

And one is sure, that we can all be creative, as long as we practice it by making connections and collections, divergent thinking and approach by, people, Ideas, elements, all kind of things and meanings, based on Critical Thought, and Knowledge

There are a lot of procedures, a lot of enrichment and understanding the scale and the steps, so we can first bring back and refresh creativity.(Because the first thing is the restoration, we are all creatives and we must unlock our minds first and foremost).    

Those who are routinely creative are skilled at connecting information from various sources in new and different ways. Creative entrepreneurs, thinkers and artists use their own experiences and aspirations as a starting point for dreaming up new things. When their own experience is insufficient, they go straight to the source and partner with people who are more embedded in a culture than they are.

”There is no innovation and creativity without failure. Period'' Brene Brown Scholar, Author & Public Speaker

 In today’s competitive world, it is more important than ever for businesses to attract and keep highly talented people. In order to do that, they must provide a workplace environment that is challenging, creative, and fun. Since creativity is the source of innovation and invention, it would behoove all companies - large, small, or in between -to help promote a creative atmosphere in which this talent may flourish.


Especially in the workplace some tips for helping employees to embrace creativity are:

  • Look for these creative people. Recognize them for the intelligent innovators that they are.
  • Create an atmosphere that’s conducive to creativity. You need to let the ideas come forth and thrive. Be tolerant about ideas that don’t work out initially. You have to be patient and there’s always a next time when more fresh ideas can be implemented.
  • Acknowledge the people in the company who generate new ideas. It’s important to foster that creativity and show visible support. Embrace those innovators!
  • Reward the creators with public recognition, monetary rewards, or both perhaps!

It takes continuous practice as long as the trigger or tinder, and the click are given. It also needs continuous activity and research - knowledge, as well as to become a polymath. The problem I often encounter in Greece is that companies / organizations expect their employees to become more creative, more passionate about their work and develop their communication and collaboration within the organization and with customers without creating the right environment.

Not just with the participants (different background), not just on targeted and research questions, not just on balance, equality and diversity. But also in preparation, e.g. how the space and the surrounding environment should support the workplace to nurture and develop creativity.

Creativity and Leadership

                                                                                           Artwork: Andreas Gursky-'Desk Attend'

Creativity especially for a Leader is an important skill, whether he/she collaborates, communicates, develops the vision of the company / organization, solves important issues-problems, or negotiates, even when he/she contacts and connects with other executives, with employees, with clients and everything surrounds him/her. 

More about Creativity and Leadership at the links below…



The four stages after for Creativity by Graham Wallas

  • Preparation (preparatory work on a problem that focuses the individual's mind on the problem and explores the problem's dimensions),
  • Incubation (where the problem is internalized into the unconscious mind and nothing appears externally to be happening),
  • Illumination or insight (where the creative idea bursts forth from its pre conscious processing into conscious awareness);
  • Verification or Validation (where the idea is consciously verified, elaborated, and then applied).

And three tips…

  • Enrich and Increase your knowledge
  • Boost your Imagination through Incubation
  • Choose and take advantage your Creative Pickups!

'Creativity is the process of having original ideas that have value. It is a process; it's not random.'' Ken Robinson Author, Speaker and International Advisor on education in the Arts to Government

* The Adobe’s study was produced by research firm StrategyOne and conducted as an online survey among a total of 5,000 adults, 18 years or older, 1,000 each in the United States, United Kingdom, Germany, France and Japan. Interviewing took place from March 30 to April 9 2019. The data set for each country is nationally representative of the population of that country.


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Artistry InSide Business

Written by Mike Petrakis.

‘In our fast growing society and aiming for better culture in entrepreneurship, we need more anthropocentric values, more critical thinkers and more Artistic Leaders’

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'Art for Innovation InSide Business' Part 2

Written by Mike Petrakis.

In order to develop creativity and innovation culture InSide organizations, I always, as an Entrepreneur and professional artist, suggest to the organizations that I am collaborating  with, to view every situation with an artistry eye and view, even if they have to create new services on new products, to solve complex problems, engaging with customers, partners or engaging executives and employees, to function sometimes beyond traditional ways, cause in my opinion every organization is like an entity, with its own characteristics, values and concepts.

For a leader and his/her team I believe the development of creativity and innovation derives from:

Asking questions (How about What IF…?), finding the barriers and start reframing them, developing creative environment and confidence, discovering insights and expressing them through action, being open to every idea and suggestion…

Innovation is a mix of older creations and new ideas like contemporary movements in art are a link and evolution of older artistic movements and creations.



Advertisement by 'The Economist'

In my courses and other services through art/creative industry, I want also to highlight elements like, cultural values, senses, experience-making and meaning and emotional balance understanding, in connecting them with science and technology.

For developing Innovation somebody must learn how to collect and get inspired by different sources in our society and world. Cultural diversity is essential for achieving the purpose to innovate and motivating people to perform at their peak is especially vital in creative work.

I believe that innovation and creativity many times flourish in environments that are messy, that permit mistakes that allow people to step outside of their roles that involve people who wouldn’t otherwise be thought of as natural teammates… Just when there is an acceptable level of chaos I think that good things happen. The trick in encouraging creativity is being willing to tolerate chaos and that’s very difficult for us to do. It’s not first on our impulse.


Having an open and curious attitude is referred to as “beginner’s or child’s mind” — the capacity to bring fresh eyes to a problem and engage in new perspectives for how to solve it. By remaining open to experiences, we are more likely to make connections between seemingly unrelated/unconnected concepts, which is crucial to generating original ideas. Having a kind attitude is an aspect of self-compassion, which protects against harsh self-criticism and a fear of failure, inspiring people to take risks and explore uncharted territory, leading to novel solutions. Mindfulness supports both of these.

Scott Hartley, a venture capitalist who previously worked at Silicon Valley tech giants Google and Facebook, writes In his book, The Fuzzy and The Techie: Why the Liberal Arts Will Rule the Digital World  "If machines keep getting better — and they will — humans must become better versions of themselves," says Hartley. "Being a techie is not the antidote to redundancy in tomorrow’s economy; being more human is."

I totally agree, innovation is based on creating more anthropocentric values InSide organizations respecting and accepting human elements.

I always mention ‘Kickstarter’ at my Keynote speaks, which is one of the most innovative firms, because you are/become a creator, seller, investor and buyer at the same time.

That is a key point… To success when you try to innovate you should have a spherical approach and function as a creator, seller, investor and buyer as well.

Innovation is Art… If you want to succeed in your project you must not view the world through Scarcity cause… Creative Leaders and Entrepreneurs give us a taste of the mystery and help make sense the world

For innovation, you must connect through polymath, diversity, constant communication and contact with various people and elements. 

Plus, through my conciliation, courses and services there are five important steps for creativity and innovation.

  • Observation
  • Questioning
  • Associating
  • Networking
  • Experimenting

We must recognize and reward new ideas and their implementation. This means encouraging risk and expecting failures.

Recently I collaborated with a transportation company who wanted to show that their technological equipment is more developed than the others similar competing companies. I told them that we should not work on the basis of the other competing companies in their field, instead we should function like corresponding technology companies and assimilate them, at an innovation level.  Our project succeeded, cause this is a key element in approaching innovation. Connect the seemingly unconnected with diverse and divergent background. 

Some key questions for Innovation are….

Why we/you have to innovate? (Or why is the purpose to innovate?)  Who will innovate, and who will make the important decisions? How will we/you innovate, and how will we/you sustain it? What level of risk is appropriate? What will be the outcome of the innovation initiative? What will drive transformational change? These questions are essential for innovation strategy…

I suggest and mentoring my trainees to start every project with an intention and purpose. They already have some idea about the end product/service they want to create. To establish more flow in their project, the first step is to prioritize and focus on what is most important…

End of part 2

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Elements of a Trainer

Written by Mike Petrakis.


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'Art for Innovation InSide Business' Part 1

Written by Mike Petrakis.

                                                                                      Frank Stella - 'Gobba, Zoppa E Collotorto', 1985

Innovation for an organization is a great…challenge. Innovation is the connection with our world, connection of the present with the past for/with the future. Connection of ideas, with people, elements, all Cs (Creativity, collaboration, curiosity, communication, connection, critical thinking, complex problem, cognitive flexibility, criticism, creative leadership etc...), diversity, divergent approach and knowledge.

Innovation Is also the connection of artful thinking and science’s way of study and research. Cause Innovation is…part Art, part Science

Innovation involves two stages—the generation of new ideas and the implementation of these ideas. Creativity is considered to be the first stage and the source of innovation.

Steps for Innovation are… Knowledge, Imagination, Creativity, Innovation

What is Invention and what Innovation? Or… What is the difference or the similarity between Invention and Innovation?

I believe the difference between invention and innovation, is the implementation and the realization of the idea and to succeed and transform it into innovation. In the end to go from invention to innovation, is the idea to resonate and to generate revenue.

This of course is also influenced by how we present the idea, how we communicate it, the time/period of its creation, the direct audience we present it, the social and economic elements which surround us etc.

As the founder of ‘Art InSide Business’ and as an artist, through my training courses and other services of my program and through my artistic work, my goal is always to boost and develop the creativity of my collaborators, co operations, participants as well as the viewers of my art. I always aim to use and express my innovative methods and practices by thinking that, in order to influence and develop innovation, it should be the trainer himself to set a prime example in order to convey the philosophy of innovation. In my courses for the development of innovation in particular, I use surreal titles and connections to inspire imagination and creativity.

“The most damaging phrase in the language of innovation is “We’ve always done it this way!”

Creativity which is the source of innovation is to see the world with a different eye, to create questions, to interpret and to simplify your feelings and the elements around you. It is the ground, the environment and the basic culture for the mind. The most important thing is to train our mind to make connections. Connections of ideas, people and things which surround us, customers and colleagues, connections approaching innovation…

For innovation, you must connect through polymath, diversity, constant communication and contact with various people from different background and elements.

Using divergent thinking and approach of the topics and purpose, as the process by which a person comes up with various novel and appropriate solutions for a single problem, is widely considered to be a source of creativity.

 For a leader to engage, embrace, inspire, motivate and help his/her team to innovate, many elements are needed to be expressed, which can be found in my previous articles, ‘Creativity and Leadership part 1 & 2’.



 As for Teams, they are more innovative when their members have a common understanding of the team objectives and are committed to them. Clear and valued objectives can create meaning and motivation for team members.

We must accept also the failure, failure, failure, otherwise we are not going to approach innovation.

As a mentor my advice is that You must retrain your brain to think like a genius. You can do that by starting to think about the world around you differently. Think in opposites, think in metaphors, and become more productive with your thoughts. And when ideas don’t exactly pan out the way you hoped they would, you must ask yourself not why it failed, but what did it accomplish, what did it prove?

And… Exploreexpress - experimentexecute and expand your ideas and creations.

One of the best examples for innovation is Google’s renowned ‘20% Time’ policy, which allowed its engineers to spend 20% of their time unleashing their creativity by taking on side projects. Though it has now made way for a new program called Diversity Core, the ‘20% Time’ policy resulted in some of Google’s most successful products, including Gmail, Google Talk and Adsense.

Other top brand firms like Apple, IBM, Silicon Valley, Pepsi, Coca Cola, Intel etc, have many creative projects using also artistic methods, to develop innovation within their organization.


Some of Apple's creations inspired by Bauhaus movement

To succeed in innovation, you need to connect the puzzles from different pieces, different elements and influences. Cause Innovation is not how the things are, but starting with how it could be, ending up to how it should be. 

‘Every Innovative creation is a work of art. Let use art as a medium of expression as a tool for the emergence of innovation, through the creative tools it provide us….’

End of part 1

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'IQ -Innovation are Questions'

Written by Mike Petrakis.






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