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As mentioned in the previous article, with reference to the necessity and value of the development of soft skills for today and in the future, starting from the most important element, the creativity, we continue by referring in the whole series of articles to the art / creative industry, combined with science and research and evidence that I have also presented in my lectures, seminars, collaborations and my artistic career.

Creativity is to see the world with a different eye, to create questions, to interpret and to simplify the elements around you and your feelings. 

‘Creativity is a Learning Processes’ 

Many times the companies/organizations that I have collaborated think that creativity will <blossom>, without even having done any preparation, and will <sprout> by on its own.As well with a 2 or 4 hour seminar, the behavior and function of people who have been thinking in the same way for years, will change at once and become immediately creative. Also the most funny thing is that there are educators who persuade the executives of companies and participants that they will change their way of thinking and reacting within a very short time. At that time we are talking about magicians or some people with divine qualities, but not of course educators...It is, in my opinion, a great mistake of approach and performance. 

There are a lot of procedures, a lot of enrichment and understanding the scale and the steps, so we can first bring back and refresh creativity.(Because the first thing is the restoration, as I mentioned in the first article, we are all creative and we must unlock our minds first and foremost).    

3 Components of Creativity 

(Source: T.M. Amabile, Harvard Business Review)

To become creative is also not just by sleeping well, drinking coffee, drinking black tea, playing etc. It takes continuous practice as long as the trigger or tinder, and the click are given. It also needs continuous activity and research - knowledge, as well as to become a polymath. The problem I often encounter in Greece is that companies / organizations expect their employees to become more creative, more passionate about their work and develop their communication and collaboration within the organization and with customers without creating the right environment.

Correspondingly, organizations that train young entrepreneurs and startuppers, all they focus on is how to learn the basics, such as company set up and technical issues, without train them about many additional elements of enrichment and evolution. Spend little time on their training program, about the participants culture, characteristics and how to develop soft skills and the most important in my opinion, training about creativity. Creativity can be taught, just needs initial learning and practice, needs to prepare the ground, the environment and the basic culture for the mind and most important is to train our mind to make connections. 

Connections of ideas, people and things which surround us, customers and colleagues, connections approaching innovation… 

According to science creativity involves a complex interplay between spontaneous and controlled thinking

The Creative Network (Science)

Default Network, which is a set of brain regions that activate when people are engaged in spontaneous thinking, such as mind-wandering, daydreaming and imagining. This network has an important role for complex problem solving things.

Executive Control Network, which is a set of regions that activate when people need to focus or control their thought processes. This network has an important role for capturing the creative goal.

Salience Network, is a set regions that acts as a mechanism between the default and executive networks. This network has an important also role for generate and evaluate an idea.

Also these 3 networks work separately and it the one has to stop, to start working the other.

(Source: Research Gate)

Next article: ‘Disciplines of Creativity and Creative Leadership]



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