‘Why Business should learn and collaborate with Arts’

Dear friends,


On this post republish several articles and texts on the Internet, from very important sites, with reference to the value, the need and the prospects of cooperation between Art & Business, the challenge of our time but this requires the development of creativity.
Besides itself this cooperation is a innovate and already the European Commission supports and reinforces this consistency, taking advantage of the creativity of artists and cooperation with other bodies such as Science and Technology and Business, through programs ‘ICT and Art –the STARTS platform’ and ‘Connecting Arts & Business. The Value of Arts & Business’.
Already in Europe and the US is increasing more and more the cooperation of Art with various institutions.


Below I republish the most important references from each article with the link where each reader of the my blog could read the full article.

Rothko Art

Rothko Art


‘The Impact Of Art In The Workplace’
by Karen Higginbottom – ‘Forbes’

‘The notion that art in the workplace is merely decorative was dispelled in a survey of more than 800 employees working for 32 companies throughout the U.S. that have workplace art collections. The survey, a collaboration of the Business Committee for the Arts and the International Association for Professional Art Advisors drew responses from firms ranging from food distributors to law firms that house workplace collections. It found that art in the workplace helps businesses address key challenges such as reducing stress (78% agree), increasing creativity (64% agreed) and encouraging expression of opinions (77% agreed).’

‘However, the impact of art on the individual employee regarding work ethic/motivation, creativity, stress-level and general well-being seems to be greater on women than on men. While 80% of the male respondents agreed that art has a minor effect on their work ethic/motivation; all of the female respondents agreed that it has some effect on them. Specifically, 54% of women acknowledged that art has a moderate to big effect on their creativity at the office (47% of men) and 80% of the women agreed that art at the office could reduce their stress-levels (66% of the men). Furthermore, 92% of the women stated that art affects their general well-being, compared to 71% of the men.’

Why You Should Hire An Artist As Your Next Business Consultant
By Leah Lamb – ‘Fastcompany’

‘Brand-Identity Existential Crisis
Sean Monahan explained why organizations are turning to artists when in a brand-identity existential crisis: “Culture is changing faster than ever. If you want to understand what that means, you need more than someone who specializes in branding. You need consultants who can lead you through the cultural shifts in real time and who are actually engaged in the production of culture.”
“Creativity is a skill that can be learned,” Noah Scalin declares. “The set of skills artists learn allows us to be consistently innovative and consistently come up with new ideas.”


ALR teaches the practical skills of how to be creative, and introduces the artist tool kit in their workshops, where they teach how to:
·    Work with the unexpected and experiment
·    Take risks
·    Deal with critique
·    Develop a practice of creativity
·    Shape a mindset of tolerance for imperfection
·    Develop a space to create in (physical, mental, time)
Noah shared how just the presence of an artist can shake things up: “It is so unusual to bring an artist into the room that our mere presence wakes people up in the room. They aren’t falling asleep looking at another power point.”
But introducing an entirely new approach to examining old problems isn’t always easy. Noah explains, “The reality is when I show up at an event and I say I am going to tell a story about skulls, people can be skeptical. But I’ve watched as the audience gets excited when they make connections they have never made before because they are looking at their issues in a different way.”


Why Companies Are Hiring Artists for Their Meetings – ‘Entrepreneur’

‘Companies hire scribers to make sense of the “increasing complexity” in business environments, Christie said. “Essentially, it’s used as a decision-making tool, either through capturing conversations live as they take place, or in an off-site setting where we can analyze information and data to make it more accessible.”

‘People are much more likely to engage with this, Porter said, because people have more of an emotional connection with pictures than with words. “When you want to get a bit of traction behind an idea, then that emotional side is really important.”

Tim Noble and Sue Webster 'Dirty White Trash With Gulls'

Tim Noble and Sue Webster ‘Dirty White Trash With Gulls’


Unleash Your Inner Business Artist
by Josh Linkner – ‘Forbes’

‘We all spend so much time focusing on our specific role – accountant, chief marketing officer, intern, vice president of supply chain – that we forget to incorporate an identity we all share: artist. Regardless of job title or corporate trajectory, each of us has a bit of “artist” inside; most of us have ignored it for far too long. Real value is generated when we all infuse creativity into our work, at all levels of organizations. This injection of artistry is our responsibility as individuals, as well as our responsibility as leaders, in order to build companies that relish in this creative, innovative (and ultimately productive) culture. Here are a few ways to let your inner artist shine.’
‘By adding creativity into everything you do, you’ll up your ante and give yourself an extra turn of the knob for your own success. This infusion of artistry is the fastest way to advance your career and your company.’


Art Makes You Smart
by Brian Kisida, Jay P.Greene and Daniel H.Bowen – ‘The New York Times’
‘Clearly, however, we can conclude that visiting an art museum exposes students to a diversity of ideas that challenge them with different perspectives on the human condition. Expanding access to art, whether through programs in schools or through visits to area museums and galleries, should be a central part of any school’s curriculum.’

Claes Oldenburg and Coosje van Bruggen's Spoonbridge and Cherry

Claes Oldenburg and Coosje van Bruggen’s ‘Spoonbridge and Cherry’


Banks need arts graduates to put humanity back into business
by Greg Hurst – ‘The Times’

Royal Bank of Scotland has launched a recruitment drive on campuses targeting humanities students.
A leading investment bank is seeking to hire a new generation of arts graduates as it blames “linear thinking” mathematicians and economists for elements of the financial crisis.
Royal Bank of Scotland has launched a recruitment drive on campuses targeting humanities students to bring a new dimension to its business.
The move is a conscious reversal from an era in which investment banks aimed their graduate programmes almost solely at male-dominated quantitative disciplines such as maths, economics, physics and other sciences.’
Link – http://www.thetimes.co.uk/tto/career/graduate/article4270679.ece



Why Apple employees learn design from Pablo Picasso
by Drake Baer – ‘Business Insider’
‘When Apple employees go to the tech company’s super-secretive course on How Apple Does Things, they’re treated to this famous series of drawings by Pablo Picasso’

Picasso 'Bull drawings'

Picasso ‘Bull drawings’

“You go through more iterations until you can simply deliver your message in a very concise way, and that is true to the Apple brand and everything we do,” an employee who took the course told the New York Times.
There’s a word for the process: abstraction.
You can see it in Apple’s 25-year pursuit of making the most simple — and functional — mouse possible.

The thing about abstraction is that it’s ridiculously difficult, since it demands that you have a grasp of the underlying principles of what’s going on. In this way, scientific theories — such as those that have made Albert Einstein and Stephen Hawking immortal — are abstractions.
It’s helpful to consider abstraction as a tool for understanding, which authors Robert S. Root-Bernstein and Michele M. Root-Bernstein do in their awesome guide to critical thinking, “Sparks of Genius.” Here’s their rap on abstraction:  Abstracting, by simplifying, yields the common links, the nexuses, in the fabric of perception and nature…’


Does Business Need the Arts to Be Innovative? Five Executives Weigh In
by Elyzabeth Alfano – ‘The Huffington Post’
‘For me, the visual arts have added an exciting dimension to my career. Although trained as a corporate and finance lawyer, my exposure to the visual arts, together with studying the history of art and reading art magazines and books, brought about my desire to collect art and ultimately led to personal relationships with a number of world class artists, dealers and collectors. Being a lawyer encouraged me to also become involved with legal problems involving the art world.
This career pivot made me realize that there is a significant intersection of art and the law. It challenged me to write a number of books on art and the law and to offer my services as an art lawyer both professionally and pro-bono. Over time, art law added another area of expertise to my career and this has been very rewarding at many levels for me and my law firm. In retrospect, art has enriched my life in so many meaningful ways that I often challenge my colleagues to get involved in the arts and add a new dimension to their life.’


‘Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or they have thought more about their experiences than other people. Unfortunately, that’s too rare a commodity. A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have.’


Kind Regards
Mike Petrakis

3 Responses to “‘Why Business should learn and collaborate with Arts’”

  1. Martha Says:

    Arts have an important role in our lives and society. It is what separates human from other spices. They could also have an important role in business bringing new paths in our behave on the workspaces.

  2. Νίκος Says:

    Κύριε Πετράκη εργάζομαι σε εταιρείας εταιρεία με αντικείμενο τις νέες τεχνολογίες Θεωρώ ότι η τέχνες έχουν να.μας διδάξουν νέα στοιχεία και να μας βοηθήσουν μέσα.από.μία εκπαιδευτική διαδικασία να φέρουμε νέα προϊόντα και υπηρεσίες. Σίγουρα όμως θα χρειαστεί και η κατανόηση των στόχων τπυ επιχειρηματικου περιβάλλοντος ώστε να υπάρχει ουσία και αποτέλεσμα. Νίκος Καλυβιωτης.

  3. Neil Says:

    Arts have so much to give in Business, especially for innovation.m

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