‘Art, Business & Creativity’

Dear Friends,
In continuation of my previous post, where admittedly there was a respectable time of publication, focusing throughout this period to create my new works-projects for the coming presentations of my exhibition – installation ‘The Land of D€MOCRA$¥’* in different countries and cities, I decided to activate and to continue my previous post about the value of cooperation between arts and business.

Pablo Picasso - Bull's Head

Pablo Picasso – ‘Bull’s Head’

All this needs as I already placed, the consistency and the support of both sectors for the success of this coexistence. The beginning should be done by businesses-organizations which should support through sponsorships and other procedures the arts highlighting the impact but also the same, getting-receiving (businesses) a more positive picture for their image. At the same time it is returned as a return from the arts in kind, such as creations, projects, services etc.

Some companies such as ‘American Express’ and via the ‘American Express Card Culture’ in England since 2000 which is administered by the ‘Arts & Business’ program, support Business & Arts and in return workers can buy works at lower prices. Creativity and innovation through program’s cooperation should focus on employees and how to approach things through artistic techniques and skills.

Fountain 1917, replica 1964 Marcel Duchamp 1887-1968 Purchased with assistance from the Friends of the Tate Gallery 1999 http://www.tate.org.uk/art/work/T07573

Marcel Duchamp – ‘Fountain’


In the Strategy and Management and how to create this environment based on the values and vision of organizations, their products and services also the process through innovative actions and interventions to redesign artistically of their products and services. The <picture> of this cooperation and communication and how companies will help to <contact> with their employees.

The basis and union of cooperation of Arts and Business with various systems and concepts, through Social Economy knowledge and experiences.

Salvador Dali - Human Skull Consisting of Seven Naked Women's Bodies

Salvador Dali – ‘Human Skull Consisting of Seven Naked Women’s Bodies’


Arts provide the enterprise a wide range of tools and support, such as inventiveness/creativity through artistic process and projects that contribute to innovation as the goal of any business.

Also develop new approaches and conduct at work, pose challenges and solve problems. Increase the cooperation of workers with capabilities beyond classical to entrepreneurship, such as accessibility, creative communication and attract new customers for their businesses.

Offer new forms of expression of corporate identity through their involvement with social issues. Introduce and train workers in new environments, where they build their skills and their activities.

René Magritte - The_Human Condition

René Magritte – ‘The Human Condition’


Arts invade and elements such as culture content, alternative interpretation and recognition of everyday life, they simplify and give opportunities to <read> things and how the employees can change the content and the recognition of the value of the human species.

In my opinion, the most important starting point for businesses, if companies truly want to achieve and practice innovation and evolution, is to enrich their organization giving themselves opportunities.


Piet Mondrian - Composition with Large Red Plane, Yellow, Black, Gray and Blue.

Piet Mondrian – ‘Composition with Large Red Plane, Yellow, Black, Gray and Blue’


Having experience and knowledge through the cooperation with different companies and organizations, I distinguish their hesitancy to step on the next level, continuing to reproduce common tactics and methods, but this does not make them neither to increase creativity, neither the pursuit of innovation and should become more courageous.

”Each innovative idea is a work of art, let’s use this resource of expression,(Art) as a tool for the emergence of innovation through the creative tools that provides us with”

That’s all for now and I will soon come back with a new post and some examples maybe.

*The next time I will announce the details of the new presentations and new material where will be present and exhibit.

With Regards
Mike Petrakis

Artist, Director of ‘Art InSide Business’, Innovation & Creativity Consultant at ‘Artwaykening Employees’

11 Responses to “‘Art, Business & Creativity’”

  1. Olivia Says:

    Business needs more art thinkers, also CEOs have to think more artistically so to share this with their employees. As a Director on a firm, I believe we must get involve with new ways and expressions.

  2. Robert Oakley Says:

    Agree with your statement about, companies should be more courageous to increase creativity, taking risks and not afraid the failure, which is rhe fundamental thing for creativity. Let’s try all to be more like artists, in our job, in our life. My greetings Mr. Petrakis.

  3. Nick Says:

    Successful choice of masterpieces and for the subject!!!

  4. Marina Says:

    Art is innovation by itself!!!

  5. Ben Stathman Says:

    A very innovative approach on how organizations should reach creativity, with more new ideas, more social collections, more and different behavior, more artistically. As a businessman I believe we should turn our heads and minds gathering many new reaches through art. Efharisto Mr. Petrakis.

  6. Patty Says:

    Unfortunately many people don’t realize the value of art to our society and humanity and what gives us as beings. Art can penetrate in all sectors, such as science and business and to lead us into paths that evolve and progress our existence. We aim more art and creative thinkers. Congratulations Mr. Petrakis.

  7. Donald Says:

    Pretty good, that is innovation in our times and our future!!!

  8. Fanny Says:

    Arts could offer many new opportunities to business, take them to another level. Yes agree we must enrich businesses give them a wide range of of social and eonomical roads. Art has the power for all these possibilities.

  9. James Says:

    At the times we live in, we need more and more anthropocentric approach things in business, and the arts is the ideal area to provide this opportunity for our progress. Very good article.

  10. Γεώργιος Αθανασίου Says:

    Αγαπητέ Κύριε Πετράκη, εργάζομαι ως στέλεχος σε μία μεγάλη εταιρεία και συγχρόνως είμαι λάτρης της τέχνης και δη της εικαστικής. Θα συμφωνήσω με το κείμενο σας διότι και εγώ πιστεύω ως επιχειρηματίας πως χρειάζεται να ενσωματώσουν οι επιχειρήσεις νέα στοιχεία στον οργανισμό τους, ώστε να καταφέρουν να ελιχθούν και εξελιχθούν στην αυξανόμενη ανταγωνιστικότητα της εποχής μας. Πιστεύω ότι έχουν να μας διδάξουν πολλά και να εισπράξουμε μέσα από τη συνεργασία μας νέους τρόπους προσέλκυσης καταναλωτικού κοινού, συνδυάζόμενη με την ανοδική πορεία της επιχείρησης. Να είσαστε καλά.

  11. J. Smucker Contracting Says:

    Thank you for the great info.

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